Time is an American news magazine, and it was created in 1923 by Briton Hadden and Henry Luce, making it the first weekly news magazine in the United States. It was published as a news magazine that summarized and organized the news so that the “busy men” could stay informed, this being described by the Time magazine itself. The first issue of Time was published on March 3, 1923. Its cover featured the retired Speaker of the United States House of Representatives, Joseph G. Cannon.
Hadden and Luce had already worked together for the Yale Daily News, and had considered calling this magazine Facts. Hadden was known for being carefree, he liked to tease Luce and saw Time as something important but also fun. This is a reason for some critics, mentioning it as “too light for serious news and more suited to its heave coverage of celebrities, the entertainment industry, and pop culture”.
After Hadden’s death in 1929, Luce became the dominant man at Time, and a major figure in the history of 20th-century media. Roy Edward Larsen was hired to play a small role in the development of Time Inc. He then became the general manager of Time, and an influential and important figure after Luce. After Time magazine began publishing its weekly issues in March 1923, Roy Larsen was able to increase the circulation by utilizing U.S. radio and movie theaters around the world.
On March 6, 1931, Larsen arranged a 30-minute radio program, The March of Time, which would be broadcasted over CBS. Each week, it presented an adaptation of the week’s news for the radio listeners; and Time was brought “to the attention of millions previously unaware of its existence”, which led to an increased circulation of the magazine during the 1930’s. Between 1931 and 1937, the radio program was broadcasted by CBS radio, and between 1937 and 1945 it was broadcasted over NBC radio.
Time magazine is now the world’s largest weekly news magazine, and has a domestic audience of 20 million and a global audience of 25 million.
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